Despite sharing the same overarching goal – to help facilitate success online – a lack of synergy between the two is a common obstacle on the road to a successful web project.
Having led digital teams across a wide variety of projects, I've experienced first-hand how specific objectives can vary greatly between developers and SEOs. Today, web development and SEO are both considered key players in shaping digital success – but that’s not to say that co-existence is always easy. Fast-forward several decades, and search engine optimisation (SEO) has long become a discipline in its own right. As the importance of search engines grew, so too did the need to tailor websites to the brave new world of search. Before search engines first began to establish themselves during the 1990s, web developers almost exclusively determined the direction of web projects.
